03.1
The Value Equation
Some members stay and some quit, and price explains far less of that than owners expect. What actually decides it is a ratio between what someone wants and what it costs them to get there.
The Expansion Module
Two videos on the same question: what is a member worth to you, and what would make them worth more without you signing anybody new?
03.1The Value Equation
03.2Maximizing Revenue Per Member
03.2
Maximizing Revenue Per Member
Co-founder John goes through the economics of a studio, starting by pinning down the terms so everyone in the room is counting the same things. Revenue sources, the marketing vocabulary, and what your retention data is genuinely telling you.
Module 04 · Scaling
A second location doubles the problems too.
More sites mean more of everything, including the things quietly going wrong. Scaling is about holding one standard across all of them, with every location reporting into a single dashboard you can read over a coffee.
Open the Scaling module- Studio Owner Scorecard
- Studio Ops Guides
- Mission, Vision & Values