The Sales Module

Put a number on every stage of your funnel, find the stage that’s costing you members, then fix that one. The follow-up habits and the messages are in here too.

01.1Leads Funnel Scorecard
01.2Leads Funnel Maximizer
01.3Studio Growth Calculator
01.4The Outreach Toolkit
01.5Lead Conversion
01.6Lead Follow-Up
01.1

Leads Funnel Scorecard

The Leads Funnel Scorecard takes your own lead numbers and sets them next to industry benchmarks, stage by stage, so you can see which parts of your funnel hold up and which ones don’t.

01.2

Leads Funnel Maximizer

Tessa takes the funnel one stage at a time and shows you what to measure at each, from first contact through to signed member.

01.3

The Studio Growth Calculator

Small improvements to the right number compound into something much larger across a year. The calculator shows you which number that is for your studio, and what the year looks like if you move it even slightly.

01.4

The Outreach Toolkit

Eighty-five message templates covering the moments where a lead or a member is most likely to slip away: low visits, a trial that never started, an expiring contract, a cancellation worth asking about.

Module 02 · Retention

Signing them was the expensive half.

Every member you just worked to sign will decide whether to stay long before they say a word about it. Retention is where you learn to see that decision coming, and it’s the module that protects everything Sales just brought through the door.

Open the Retention module
  • The Retention Funnel Maximizer
  • The Retention Core
  • The Member Experience Maximizer
  • Aligned Team Culture
  • At-risk member SOP